A regra de 2 minutos para Retargeting

A regra de 2 minutos para Retargeting

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Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.

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Ad Exchanges offer many benefits for both publishers and advertisers. They provide publishers with a way to manage ad position on websites, ad formats, customized styling, such as fonts, colors and other parameters. They also allow them to manage CPMs, apply sophisticated filtering and sell excess ad inventory.

This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.

With RTB technology, brands can automatically place ads in relevant spaces without much effort. Using their DSPs, they set up their targeting requirements. The DSPs select suitable impressions on open auctions, bid on them, and purchase. Aside from being a huge time saver, RTB makes paid marketing campaigns more productive and cost-effective by letting advertisers to: Minimize the manual labor involved in online advertising and hire a smaller team. Get access to the biggest selection of digital ad spaces and formats on the web.

Faster speed: Thanks to the bidding and advertising process taking less than a second to complete, advertisers get instant feedback on what’s working (or isn’t) and can optimize as needed.

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Publishers are websites visited by users and can range from personal blogs, mobile apps, news sites to social media platforms. Publishers possess advertising inventory, which they want to fill with ads in exchange for revenues from advertisers.

However, in header bidding, publishers can put an impression up for auction across multiple ad exchanges simultaneously. Rather than moving through the buyers one at a time through a single ad exchange, header bidding enables all advertisers to bid simultaneously at the highest priority in the server. Whoever offers the highest bid upfront wins the auction.

There are also many considerable benefits of real-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.

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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to get more info buy and sell inventory.

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The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.